latestWe said no to customers who wanted to pay us
At Facebook, we turned away customers who wanted to work with us. People with real budgets, ready to spend. We said no.
Field notes on AI, hiring and growth. Every essay is readable here in full; the original lives on Substack.
latestAt Facebook, we turned away customers who wanted to work with us. People with real budgets, ready to spend. We said no.
0 to 500 visits a day in 6 months, 100x cost spike, and the 3 silent failures behind it.
Decades ago, detergent adverts made a promise that could not be true: Not white, whiter than white. A shirt cleaner than clean, brighter than the fabric can physically be.
Screenshots do not need to be true to spread, they need to be believable and slightly outrageous, and those two qualities pull in opposite directions.
AI didn't fire the juniors. It stopped inviting them to the job market, then raised the bar for whoever still gets in. Four reports from one fortnight on who pays for the repricing.
AI took the easy part of the work and made the hard part more expensive. Eight reports from this fortnight, one relocation.
It wasn't trying to attack Hugging Face, it used them as a mean to an end. Without human intervention. 17,600 actions in 4.5 days. No human behind the wheel, it wasn't even exactly the first time.
A red Ferrari, idling on a wet street in a Chinese city, parked between a Porsche Cayenne and a minivan with municipal plates. Nothing about the scene says supercar.
In March 2026, 750 CFOs told researchers at NBER, Duke and the Federal Reserve that AI would drive roughly 502,000 job cuts in 2026, nine times the ~55,000 blamed on it in 2025.
Every so often a post stops me mid-scroll and I want to work out why. This week it was four photographs of Wimbledon grass, one per decade-ish, laid side by side.
Adopting and going all-in with AI, with a strategy
Posts and long-form articles. These stay on LinkedIn, so the link is the whole point.