00.commercial growth architect · Milan, Italy

Built the platforms.
Now I build for the operators.

Twenty years scaling commercial growth at Facebook, eBay, Nokia. Today I build tools for the people on the other side: candidates, founders, operators. I also support startups, scaleups, and SMBs on digital and AI projects.

currently · jobmentis · workfive · advising
Sylvain Quernésq
Milan, Italy · EN · FR · IT · ES · ex-Facebook, eBay, Nokia
01.essays

The Corporate Zoo · sixteen patterns.

A working taxonomy of the people who quietly derail organisations. Published in four languages on Workfive.

01.strategy killers

destroy the plan

Five patterns that corrupt how decisions get made and stuck to.

02.culture killers

destroy the team

Five patterns that corrode how colleagues work together.

03.manager killers

destroy the 1:1

Six patterns that wreck the manager and direct-report relationship.

· 16 episodes · EN · IT · FR · ESRead the full taxonomy on Workfive ↗
02.projects

Things I've built.

Seven bets · three current, four retired. Built or co-built.

· consulting / advisoryselected engagements
  • E-commerce, unblocked

    Opened the France e-commerce channel for a €120M Italian industrial player. Stuck for four years — unlocked in two months, launched four after.

    channel · IT → FR
  • Post-M&A integration

    Folded an influencer-marketing agency fully into an acquiring marketing-agency group.

    M&A · agencies
  • New business unit

    Built a UGC & nano-influencer BU from scratch inside a marketing agency.

    BU build
  • Value prop → GTM

    Defined a startup's value proposition and rolled it out end to end — partnerships, GTM, and channels — as the leading operator.

    strategy · GTM
  • Board advisor

    Strategic advisor to the board of an international marketing agency.

    advisory · board
  • Stage & moderation

    Event moderation and keynote speaking.

    keynote · host
  • Deal-making

    Connecting and closing opportunities across my network — if and when it makes sense.

    deals · network
· angel / advisorsome of the portfolio
03.press

What's been written.

A decade of Italian trade press, from the Facebook years to Forbes 100, 2022.

· also on stage / in print at
Bit Congress · Milan·MMA Global · Spain·Class Agora·Social Academy·Medium · @squerne·SlideShare · @squerne
04.stay in touch

Subscribe, or write to me.

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